Bowers & Wilkins PX8 Headphones

Bowers

& Wilkins

United Kingdom, 2022

Animation makes static designs come alive. The British audio-excellence company Bowers & Wilkins collaborates with Francesco Toffoli, responsible for the whole UI animation package in the B&W’s Apps, researching and conceiving new smart features for their exceptional audio software.

Moses Boyd for the hear true campaign by Bowers&Wilkins.

UX Design
Animation

Bowers&Wilkins PX8 Headphones Onboarding

Excellent devices deserve an excellent onboarding experience. We are able to achieve and offer this to customers by implementing an interactive Quickstart Guide, Help Section, and seamless device control settings.

The key element in the experience are simple yet effective animations to visually narrate what copy is saying with words.

PX8 Headphones

Mobile App
Onboarding
Animation

Bowers&Wilkins PX8 Headphones McLaren Edition
Bowers & Wilkins Formation Wedge

Maintaining consistency is a must, especially when the same brand offers a wide range of devices, with their own associated digital experience. The same animation style has been adopted for the whole range of Bowers & Wilkins products.

This also applies to all smartphones and tablets running the B&W companion app.

Formation Speakers

Mobile App
Connectivity
Animation

B&W PX7 Mobile App Interface

As interaction design constantly evolves, bowers & Wilkins collaborates with Francesco to conceptualise, summarise, and implement new smart features.

Ear cup flex and the custom function button are perhaps the most remarkable, as it brings together physical and digital.

Digital Concept Design

Mobile App
Smart Features
Ear Cup Flex

Bowers & Wilkins Logo

x Francesco Toffoli

Case Study: Jazzed