Bowers
& Wilkins
United Kingdom, 2022
Animation makes static designs come alive. The British audio-excellence company Bowers & Wilkins collaborates with Francesco Toffoli, responsible for the whole UI animation package in the B&W’s Apps, researching and conceiving new smart features for their exceptional audio software.
Moses Boyd for the hear true campaign by Bowers&Wilkins.
UX Design
Animation
Excellent devices deserve an excellent onboarding experience. We are able to achieve and offer this to customers by implementing an interactive Quickstart Guide, Help Section, and seamless device control settings.
The key element in the experience are simple yet effective animations to visually narrate what copy is saying with words.
PX8 Headphones
Mobile App
Onboarding
Animation
Maintaining consistency is a must, especially when the same brand offers a wide range of devices, with their own associated digital experience. The same animation style has been adopted for the whole range of Bowers & Wilkins products.
This also applies to all smartphones and tablets running the B&W companion app.
Formation Speakers
Mobile App
Connectivity
Animation
As interaction design constantly evolves, bowers & Wilkins collaborates with Francesco to conceptualise, summarise, and implement new smart features.
Ear cup flex and the custom function button are perhaps the most remarkable, as it brings together physical and digital.